Introduction to UX & UI
“User experience” encompasses all aspects of the end-user’s interaction
with the company, its services, and its products. The ͤrst requirement for an
exemplary user experience is to meet the exact needs of the customer, without fuss
or bother. Next comes simplicity and elegance that produce products that are a joy
to own, a joy to use. True user experience goes far beyond giving customers what
they say they want, or providing checklist features. In order to achieve high-quality
user experience in a company’s offerings there must be a seamless merging of the
services of multiple disciplines, including engineering, marketing, graphical and
industrial design, and interface design.
User Interface Design = Visual Design + Interaction Design.
Visual design is the look and feel of the site, the personality if you will; the brand.
Interaction design is the way people interact with your site. When someone clicks a
button on your site, does the button change in a noticeable way so they know
they’ve been successful?
